icon|【创意分享】为年轻与自由，干杯

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Drav
Switzerland
“ 复古风啤酒 ”
复古经典的风格搭配现代字体，形成恰到好处的对比和独特个性。Drav是一款优质的啤酒，专为年轻而自由的一代人酿造的品牌。
The retro classic style is matched with modern fonts to form just the right contrast and unique personality. Drav is a premium beer, a brand specially brewed for a young and free generation.

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创始人希望围绕品牌精神打造一个全新的包装视觉。从品牌战略到品牌标识，从包装到数字化，再到本地化。
The founder hopes to create a brand new packaging vision around the brand spirit. From brand strategy to brand identity, from packaging to digitalization, and then to localization.

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Drav的品牌图标与包装是由来自加拿大的Wedge Studio设计。Wedge是一个独立的、以设计为导向的创意工作室。Wedge设计公司重新为他们建立了一个视觉系统以体现这种心态，他们通过研究最标志性的啤酒法典从而创造了这个新的符号。
Drav's brand icon and packaging are designed by Wedge Studio from Canada. Wedge is an independent, design-oriented creative studio. Wedge design company re-established a visual system for them to reflect this mentality. They created this new symbol by studying the most iconic beer code.

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除此以外，在用色上Wedge公司选用了较为年轻的粉色、青色和黄色，整体视觉都贴近为年轻人服务。同时，也是Dieline评选出2018全球最佳50项包装设计之一。
In addition, Wedge chose the younger pink, cyan and yellow colors in the use of colors, and the overall vision is close to serving young people. At the same time, it is also one of the 50 best packaging designs in the world selected by Dieline in 2018.

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外在显而易见的包装设计，总是购物入眼时的惊喜。虽然好看的皮囊，能使生活增添无数的乐趣，但好看的商品的设计都是设计师们的倾心作品。买到好看的物品，大抵也是因为买了好的设计而更快乐吧！
The obvious packaging design is always a surprise when shopping. Although good-looking skins can add countless joys to life, the designs of good-looking products are the works of designers. Buying good-looking items is probably happier because of buying good designs!

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Design：Wedge Studio
* 本文仅作为创意分享，不提供售卖
【 icon|【创意分享】为年轻与自由，干杯】来源：甲古文创意

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